The lady barber brand
The Barber Baby, a distinguished female barber based in San Diego, CA, has embraced a new direction with her "Grind Now, Cry Later" clothing and product line, inspired by her personal motto of resilience. Known for her commitment to the community, she aims to convey empowerment and inspire others through her brand. The challenge lies in successfully transitioning her established barber brand into this new venture while maintaining her loyal client base. The rebranding requires creative direction and a comprehensive digital presence for her clothing line, while integrating her barber services through an intuitive scheduling app on her website.
To align the new venture with her existing barber brand, we embarked on a journey that encompassed creative guidance, clothing line development, website creation, and streamlined client scheduling.
With creative direction, we distilled The Barber Baby's resilient ethos into a compelling brand narrative that resonated with her community. This narrative formed the foundation for her clothing line, evoking empowerment and determination. We translated this ethos into a captivating clothing line with distinct designs that visually communicated her inspirational motto.
To establish a digital presence, we designed a website that seamlessly merged both the clothing line and her barber services. The platform served as a hub for her brand, allowing users to explore her clothing line, learn about her journey, and easily book barber appointments through a custom scheduling app. The website also incorporated an e-commerce platform, enabling seamless online sales of her clothing line.
In preserving her barber brand, the custom scheduling app provided clients with a user-friendly interface to book and manage appointments with ease. This integration not only honored her barbering legacy but also facilitated a seamless transition for her loyal clientele into her new clothing line venture.
