Imagine a world of play

Imagine the world through the eyes of a kid and it will most likely look a lot like the new campaign for the Dynamo Go and Play Pack collection, designed by Butt Studio for Nike with Blinkink. Showcasing the FlyEase trainers, the campaign, entitled Kidsvision, sees joyful youngens jumping about in a CGI world decorated in squiggles, bubbly flowers, butterflies and toys. Is this what kids’ dreams are made of?

The result is a colorful environment devised from a compilation of hardy, shiny plastics, inflated fabrics, foamy textures and pastel-tinted gradients – the perfect counterpart to the kids trainers, which are equally as joyous. Working in 3D, we had drawn the initial material palette from the shoe itself, including the soft foam and hard reflective colored plastic. The transparent plastic, we thought would be best suited for the physical objects.

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Sweeten up those first steps with the juicy, fruit-inspired Nike Dynamo Go FlyEase "Lil Fruits" Easy On/Off Toddler Girls' Shoe. Easy on and off mechanism in the heel lets little ones get back to summer fun fast.