Visualizing lead performance

BP is one of the world's leading international oil and gas companies. We operate or market our products in more than 80 countries, providing our customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items.

In the oil and gas industry, data visualization plays a crucial role in making informed decisions, optimizing operations, and predicting future trends. The oil and gas industry is a complex field with vast amounts of data generated from various sources such as seismic surveys, drilling operations, and production data. In this industry, user experience is just as important to get user buy in, to use and relay visuals across the company with a sense of pride and ownership.